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Driving sales via a consultative Sales Playbook

Here are 10 ways you can use a Sales Playbook to drive sales productivity, whilst still selling in a consultative way.
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Selling to different customer ‘types’

There is a real acceptance that the ‘one-size-fits-all’ approach to selling simply doesn’t work anymore – not unreasonably, customers and prospects have increasing expectations that a salesperson should tailor their pitch to them.
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Successful Consultative (Virtual!) Selling – Our Top 7 Tips….

Even though many sales teams and their customers are gradually returning to the office, regular face-to-face interactions are probably many months off. Here are our tips for consultative selling in the new virtual world.
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