One of the differences we have noticed in our conversations with sales managers over the last few years, is that there is a real acceptance that the ‘one-size-fits-all’ approach to selling simply doesn’t work anymore – not unreasonably, customers and prospects have increasing expectations that a salesperson should tailor their pitch to them. This can […]
View Post Communication, Meetings, Presentations, Sales, Sales Training, Selling, Trust, ValueA simple, but highly effective model that might just transform your life… How often do we sit in a meeting (obviously organised by somebody else…) and think “why am I here and just what am I getting from it?” When you walk away at the end of the interaction still none the wiser, do you […]
View Post Communication, Meetings, Presentations, Sales, Sales Training, Selling, Trust, ValueEven the most confident among us have had to fight back our nerves when faced with telling a customer about a price increase.…. Over the last few months we’ve worked with sales teams who have been given this daunting task and have now pulled together a handy guide to make these conversations both more comfortable and effective! We’ve […]
View Post Communication, Negotiation, Sales, Sales Training, Selling, Trust, ValueWhen I talk to commercial leaders they frequently focus on the issue of margin. And that’s not surprising – arguably, it’s one of the most important ways in which businesses can protect their profitability, long-term growth and ultimately marketplace survival. Without healthy margins, profitability drops. Without profitability, no business has a future. But although those […]
View Post Business Development, High margin, Negotiation, SalesIt’s often easy as a salesperson to make assumptions about what buyers are really looking for. It’s much more powerful though when you experience it yourself! As some of you reading this will know, Judith and I have recently moved our home and office from the green fields of Surrey to the urban delights of […]
View Post Differentiation, Empathy, Sales, TrustWe have completed some really interesting sales transformation work in the last few months and a key theme keeps recurring with many of our clients… “How can we sell on value in a market where both low-cost competitors – and some customers – seem determined to make it all about price?” Or as a sales […]
View Post Law, Project management, Sales“Buyers are treating us as a commodity”, “It’s all about price, price, price”, “we don’t have anything unique”…..given how often we have heard these statements over the last few years, I’d be surprised if these were not also common phrases around coffee machines in your B2B sales department…. There is no such thing as a […]
View Post SalesThe downturn is making it tougher than ever to make a sale and the companies you serve are probably slashing budgets. You may even find that senior executives — maybe not the managers you’ve traditionally dealt with — are now the decision makers. But you can motivate those executives to allocate funds for your offering […]
View Post SalesBy Ian Hirst, Greenbank Partner Cross Selling is one the major challenges for many organisations, particularly professional services firms. It’s difficult, involves partners or salespeople moving outside their comfort zones and above all – it’s risky! However – at a time when the costs of acquiring brand new customers have never been higher, expanding your […]
View Post Cross-selling, Sales