The Business Case for Kindness: Why Leaders Should Make It a Priority
By Judith Hirst, Head of Leadership Development, Greenbank
In the fast-paced world of business leadership, kindness might seem like a luxury—a ‘soft’ skill that falls by the wayside in the pursuit of hard results. Yet, science and experience tell a different story: kindness is not just good for your team and others; it’s good for your brain and body too. For business leaders, showing kindness is not only a moral imperative but also a strategic advantage.
The Leadership Benefits of Kindness
Even small acts of kindness foster trust, collaboration, and loyalty—the cornerstones of any high-functioning workplace. And when you take the time to show genuine care, it creates a ripple effect throughout the organisation.
It’s well documented that employees who feel valued are more engaged, productive, and motivated and companies with kinder workplace cultures often attract and retain top talent, reducing costly turnover.
Kindness can also strengthen a leader’s credibility. Even when tough or unpopular decisions need to be made, people are more likely to understand and support their leaders who have consistently demonstrated empathy and fairness.
The Neuroscience of Kindness
From a biological perspective, kindness also triggers fascinating changes in the brain and body. Acts of kindness stimulate the release of oxytocin, often called the “love hormone,” which helps build social connections and reduces stress. They also activate the brain’s reward pathways, releasing dopamine and giving us a sense of well-being—the so-called “helper’s high.”
Kindness to others has also been shown to lower cortisol, the stress hormone, which can have long-term benefits for heart health and our immune system. For leaders, this is a win-win: by practicing kindness, you not only improve your own well-being but also model stress-resilience for your teams.
Simple Ways to Lead with Kindness
Practicing kindness doesn’t need to be a grand gesture or complicated. Here are three simple ways leaders can show kindness as part of their daily work routines:
- Be Present: Take time to listen actively during meetings or one-on-one conversations. Show genuine interest in what your team members are saying.
- Show your Appreciation for Good Work: Acknowledge and appreciate peoples’ efforts and achievements—whether it’s through a quick thank-you email or a public shoutout.
- Encourage a Growth Mindset: We don’t always get things right first time. Approach challenges and mistakes with understanding, helping others to see them as opportunities for growth rather than failure and encourage them to capture the learning and refine their approach to be more successful next time around.
The Bottom Line…
Kindness is not a weakness; think of it as a real strength that you can leverage to inspire teams, create lasting impact, and even enhance your own well-being!
About Greenbank
Greenbank are an innovative, ‘boutique’ consultancy delivering completely tailored leadership, negotiation and sales development programmes to clients ranging from top 5 global firms to tech start-ups.
We are now delighted to be running truly blended programmes, which make the most of both virtual platforms and interactive face-to-face workshops, to deliver motivational, cost-effective development.
We also have our own industry-leading, multi-lingual, 360° assessment platform, Navigator360 which provides our clients and other training providers with a completely flexible approach to gathering powerful confidential feedback.
If you would like to discuss how we can help your own sales or leadership teams, then we would be delighted to have a relaxed conversation – please contact Ian Hirst or (+44) 7812 074359.